Magazine Institutions

I did some research into magazine institutions and found these two main institutions that are used throughout the media.

Bauer Media

Bauer Media is an institution that deals with magazine, radio, TV and online. Some of the magazines it runs with are: MOJO, Grazia and FHM. Bauer typically aims at an audience that is slightly younger than some of the other institutions, I can tell this as most readers of the magazines they produce are ones with an audience of around 16-30. 

IPC Media

IPC Media is another institution that deals with magazines, some of those are; Marie Claire, Now and NME. IPC reach out to around 26 million UK adults and their produced websites pull in a huge 25 million views per month. This institution seems to be aimed alot at an older audience, people who would be interested in keeping their home well (Ideal Home, Woman&Home) or sports aimed at older people (Horse & Hound, Golf Weekly). 

If I could choose one of these institutions to run my magazine 'Pulse' I would choose Bauer Media due to the fact that it has such a large audience, produces more than only magazines, such as online and app's meaning my magazine can keep up with the customers needs, they will be able to read the magazine on the go wherever they are as they don't need to go to a store to buy the magazine and then carry it around all day. Also the audience that Bauer aim to is the age range that my magazine would be targeted at. Another reason why I would choose Bauer is that they produce numerous music magazines whereas IPC only produce the one, NME. Having an institution that has quite a bit of experience in music magazines can make the production and popularity a lot easier and bigger than having an institution that isn't so experienced in the genre. When it comes to Bauer's website you can clearly see that it is aimed at a younger audience as a range of colour is used, especially in comparison to IPC who's website is very plain and only blue, black and white is used. In addition to this Bauer spread to audiences other than the UK, they show their magazines in 16 countries meaning my magazine would have a larger audience.